Expertise and services

Ecommerce and Amazon expertise.Connected from offer to profit.

We start with infrastructure, founder goals, the funnel and economic constraints, then connect offer, acquisition, conversion, lifecycle, marketplaces and operations into one growth plan. Choose strategic accompaniment, then commission specialist execution separately when your team needs it.

Paid · US$400 · Deducted from a later TPF project if we work together

The Profit First on stage
01 / How we help

Two strategic paths.Specialist delivery when needed.

Choose fixed mentorship or an annual embedded strategic partnership. Under either path, your team can implement with our guidance or commission defined specialist work separately.

Strategic engagements

Fixed mentorship or annual partnership

Mentorship runs for 30, 60 or 90 days with scheduled sessions and client-led implementation, from US$6,000. The annual embedded partnership provides continuous direction and close support by private proposal. Neither includes unlimited production.

Book working session · US$400
The Profit First Academy

11 modules, lifetime access

Structured ecommerce learning from market and product to team. Promotional US$1,980 one-time, regular US$2,980, with lifetime access.

Explore the Academy
First AI

US$39 per month

AI support for ecommerce research, creative work and planning. A separate monthly subscription.

02 / Capability inventory

Strategy first.Delivery by clear scope.

Open each area to see what we address strategically and what our specialists can deliver through a separate proposal. No execution service is automatically bundled into mentorship or the annual partnership.

01
Strategic engagements

One connected plan. Guidance at every decision.

Fixed 30, 60 or 90-day mentorship, or an annual embedded strategic partnership by private proposal.

Growth decisions involve more than one part of the business. We look at the connections. We help the founder and team decide what matters first and review progress during the agreed period.

  1. 01
    Understand the operating reality

    We begin with infrastructure, founder goals, the funnel and economic constraints.

  2. 02
    Set priorities and the plan

    We connect the decisions, establish what matters first and define the strategic direction.

  3. 03
    Review with the team

    Scheduled sessions guide the founder and team and review progress throughout the agreed period.

Fixed mentorship

Client-led implementation, with direct team guidance.

30 daysUS$6,000
60 daysUS$10,000
90 daysUS$12,000

Analysis, strategic direction, priorities and scheduled review throughout the contracted period.

Compare mentorship programmes
Annual partnership

Continuous strategic direction across the operation.

Private proposal

Close support for the founder, ecommerce manager and team. It is not an all-inclusive implementation retainer, and no execution is automatic.

Separately scoped execution
Strategy stays connected. Delivery stays explicit.

Your team or existing providers can execute the plan. Shopify pages and PDPs, lifecycle email, Amazon listings and Storefronts, and paid campaigns are optional and quoted separately.

Cátia SáFlávio AquinoJoão Couceiro
Specialist team
02Shopify, CRO & LifecycleStrategy and optional specialist delivery for conversion-focused Shopify pages, PDPs, customer journeys and lifecycle flows.

Conversion depends on the whole customer journey, from landing page to checkout.

We review the journey from landing page to checkout and use available data to identify where customers leave.

Cátia Sá
Led by Cátia

Store and offer

  • Store architecture review: homepage, collection pages, product pages, checkout. What to fix, in what order, ranked by impact on conversion.
  • Offer architecture: bundles, upsells, cross-sells, and subscription mechanics that lift average order value without more ad spend.

Lifecycle and positioning

  • Email and SMS flows: welcome, abandoned cart, post-purchase, win-back. We identify retention opportunities among existing customers.
  • Brand and positioning on the page: how the store communicates and supports the offer across the customer journey.

Optional delivery

  • When commissioned separately, our specialists can build conversion-focused Shopify pages and PDPs, and implement defined email and lifecycle flows.
03Amazon & MarketplacesAmazon strategy plus separately commissioned setup, launch, Storefronts, listings, Ads and full-channel management.

Amazon can affect positioning, operations and margin. A marketplace strategy needs to fit the rest of the business.

Amazon is assessed SKU by SKU where the economics support it. We connect positioning, advertising, content, inventory and channel economics to the wider strategic plan rather than treating Amazon as mandatory.

João Couceiro
Led by João

Account and content

  • Account strategy for Vendor Central, Seller Central, or both. We define the structure and the moves; your team operates it with us alongside.
  • Listing recommendations for shoppers and marketplace search. Title, bullets, A+ Content, Brand Store. What to optimise and why, ranked by impact.

Advertising and protection

  • Advertising strategy: Sponsored Products, Sponsored Brands, Sponsored Display, DSP. How to structure spend so every euro is accountable.
  • Brand Registry, IP protection, and hijacker defence. Your brand on Amazon is an asset. We show you how to protect it like one.

Operations and delivery

  • Pan-European FBA: logistics, VAT compliance, inventory across EU markets. One operation, multiple markets, mapped step by step.
  • Your team or provider can implement. Any Amazon operational delivery from us requires its own approved scope and quote.
  • We can execute Amazon account setup and launch, Storefronts, listing optimisation, Amazon Ads and full-channel management under a separate approved proposal.
04Acquisition & DiscoveryMeta, Google and TikTok strategy, plus AEO, GEO and SEO priorities, grounded in contribution margin and customer value.

Ad spend needs a clear relationship to margin and customer value.

Paid media follows the business strategy. ROAS, MER and CAC are inputs; when reliable data exists, contribution profit and POAS guide whether growth is creating value.

Flávio Aquino
Led by Flávio

Customer and funnel

  • Buyer identity: not demographics, but the emotional state, the problem, and the moment that makes someone ready to buy. Everything else follows from this.
  • Full-funnel strategy: from the first time someone sees your brand to the moment they buy and come back. Each stage defined, sequenced, and measurable.

Creative and channels

  • Creative playbook: which format works at which stage and why. Video, UGC, static, advertorial. We explain the logic. Your team or your agency produces.
  • Channel strategy: Meta, TikTok, Google. Where to be, how much to invest at each stage, and how to read the data to know what to do next.

Priorities and delivery

  • Pre-lander and funnel architecture: when to use them, what type for each situation, and how to structure the path from ad to purchase. We advise on the journey; any build is scoped and quoted separately.
  • We define priorities. Your team or providers may implement them.
  • Campaign management and defined search or AI-discovery implementation are available through a separate scope and quote.
05International Operations & StructureInternational expansion, sourcing, payments and corporate or tax coordination with the appropriate qualified specialists.

Most brands expand operationally before they expand structurally. That's expensive to fix.

International expansion can raise questions about company structure, tax, banking and operational responsibility. We bring practical experience across jurisdictions and work alongside qualified legal and accounting specialists for local advice and execution.

Flávio Aquino
Led by Flávio

Structure and markets

  • Tax strategy: holding structures, transfer pricing, and cross-border structure design. We identify structural considerations for discussion with qualified tax and legal specialists.
  • Considerations for operations in the US and UAE, with local entity setup handled separately by specialists.

Compliance and banking

  • VAT coordination for European selling: where appropriate to the business, we work with qualified advisers on OSS, IOSS and market-specific registration and ongoing compliance.
  • US sales tax: where appropriate to the business, we coordinate with qualified advisers on nexus assessment, registration and ongoing compliance for brands selling through Amazon US or Shopify US.

Specialist execution

  • Banking setup: business accounts in EU, USA, and UAE. Multi-currency and payment processor configuration for brands operating across multiple markets.
  • For local legal and accounting execution, we work with vetted specialist partners. We advise on the structure. They execute it in each jurisdiction.
  • Sourcing, payment architecture and cross-border operating responsibilities are considered as part of the commercial system, with specialist delivery scoped separately.
Flávio on stage with a co-host, audience cheering with raised arms.
Frameworks applied

Our guidance draws on practical work with ecommerce founders. We adapt the analysis to each business, its numbers and its priorities.

Next step

One paid session.Real working time.

In 60 minutes we combine prepared observations with your context and work through concrete insights, improvement ideas and priorities. We do not promise a complete audit in one session. If a TPF project follows, its invoice is manually reduced by the US$400 session fee.

Strategic working session
US$400 USD

60 MINONLINEPAID

Book the working sessionIf you later sign a project with TPF, we deduct the US$400 fee from that project's price through a manual invoice adjustment. No project is required.