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Amazon / Strategy and operations

Amazon is an operation.
We take responsibility for the whole channel.

An ad can bring a customer to your product. The detail page, availability, price, reviews and delivery decide whether the sale happens. Fees, returns and advertising decide what is left. Our team connects those decisions and operates the account with you.

There are two ways to work with us on Amazon: strategic guidance for your team, or annual management where our specialists operate the channel.

Our Amazon team includes people who held senior roles at Amazon in the USA and Amazon advertising specialists.

Where it goes wrong

The losses hide
between teams.

Demand meets an unprepared channel.

Advertising drives customers to low stock or a weak detail page. The budget creates demand that the account is not ready to convert or fulfil.

We align spend with stock cover and page readiness before scaling traffic.

Traffic grows, conversion does not.

Sessions increase, but the Buy Box, the offer or the reviews suppress the sale. More traffic will not remove those barriers.

We review price, eligibility, offers and reviews, and fix the constraint before buying more sessions.

Sales grow. Contribution shrinks.

Marketplace fees, returns, advertising and logistics take their share as reported sales grow. Reported revenue does not reveal the real contribution.

We read contribution per SKU and decide which products, prices and campaigns deserve more investment.
What we run

One channel.
Four connected disciplines.

Each system affects the others. Advertising cannot fix a page that does not convert, and a page cannot sell a product that is out of stock.

01 / Strategy and economics

Channel strategy and economics

Marketplace and product selection, pricing, contribution after fees, advertising and logistics, and the order in which new markets or categories get attention. Expansion covers localisation, marketplace setup and the operational dependencies behind them: logistics, pricing, compliance and support.

  • Marketplace and product selection
  • Pricing and contribution
  • Expansion priorities
  • Market localisation
02 / Retail readiness and brand

Retail readiness and brand

Catalogue structure, listings, SEO, A+ content, Storefront, reviews and conversion. A stronger detail page answers the customer's questions and turns qualified traffic into sales.

  • Listings and SEO
  • A+ content
  • Storefront
  • Reviews and Q&A
03 / Demand and advertising

Demand and Amazon Ads

Sponsored Products, Brands and Display where appropriate, budgets, search terms and the interaction between paid and organic. Advertising follows the economics of each product, not a fixed rule.

  • Sponsored Products
  • Sponsored Brands
  • Sponsored Display
  • Paid and organic
04 / Operational continuity

Operational continuity

Stock and FBA planning, Buy Box eligibility, Seller Central account health, cases, reimbursements and chargebacks where applicable, returns and compliance coordination. Physical fulfilment stays with FBA or your 3PL; we plan and coordinate it.

  • Stock and FBA planning
  • Buy Box
  • Account health and cases
  • Returns
Operating cadence

How an annual relationship
actually works.

01

Baseline and risk map

We establish where the account stands: sales, contribution, advertising, conversion, inventory and account health, and where the risks and opportunities are.

02

Priorities and ownership

We agree what comes first, who owns each workstream, which markets and SKUs are in scope, and the access we need.

03

Execution and monitoring

Our team works the account on an agreed cadence, with senior decisions on budget, pricing, inventory and brand rather than routine task lists.

04

Reporting and next actions

Regular reports on sales, contribution, advertising, conversion, inventory and the next actions, with clear owners and review dates.

One example of a decision chain: if an ASIN gains demand but stock cover falls, we align spend with replenishment and protect availability before buying more traffic.

The agreement defines the brands, markets and SKUs covered and the cadence. Larger implementation projects and physical logistics are scoped separately.

Why our team

Operators,
not advisers alone.

€400M+

Combined sales

Combined ecommerce and Amazon sales across our own businesses and partner work over eight years.

8 years

Own businesses

We build and operate our own ecommerce businesses, so the recommendations come from accounts we run ourselves.

Senior Amazon

Real account experience

Our team includes people who held senior roles at Amazon in the USA and Amazon advertising specialists.

Commercial

Account-level thinking

Decisions are made with the margin, the stock and the brand in view, not channel metrics in isolation.

Ways to work together

Guide your team.
Or we operate your channel.

Strategic programme · 30, 60 or 90 days

Guide your team

We diagnose the problem, set the priorities and coach your people through scheduled sessions. Your team implements; execution by our specialists is quoted separately. The 90-day programme is our recommendation for most Amazon challenges. €6,000 / €10,000 / €12,000 in EUR.

See the programmes →
Annual partnership

We operate your channel

Our Amazon specialists work inside the account and take responsibility for the ongoing channel operation, under an agreed scope. Fees are a fixed retainer plus a variable component, set in a private written proposal in EUR.

Start with a free 30-min call →
First step

Choose the depth
of the first conversation.

Free 30-minute diagnosis

A first conversation about fit and context: where the channel is, what is blocking it and which route makes sense. It is not an account audit.

Book the free call

Strategic working session · US$1,200

A 90-minute Google Meet session with substantive review and ideas from minute one. We prepare from the context and data you share and work through concrete opportunities live. No written report.

Book this review →

Commissioned audit or study · €4,000

A tailored written report with findings and next steps, scoped to marketplaces, SKUs and questions before purchase. If an annual partnership follows, the amount is credited against agreed fixed retainers, not variable fees.

Audit details →

These are alternatives, not a required sequence. None is mandatory before a programme or an annual partnership.

A few answers

Before we talk.

What does an Amazon agency actually do?

A serious Amazon agency connects the four systems behind the channel: strategy and economics, retail readiness and brand, advertising, and operational continuity. In practice that means listing and content work, Buy Box and account health, inventory and FBA planning, sponsored campaigns, reporting, and the pricing and margin decisions that tie them together. Our annual partnership covers exactly that scope, under a written agreement, with fees set in a private proposal.

Should we sell as Seller or as Vendor?

Most brands should start as Seller (3P): you keep control of pricing, inventory and the customer experience, and you pay referral and fulfillment fees. Vendor (1P) means Amazon buys wholesale and controls retail pricing and promotions; it can suit established brands with strong demand, but it changes the economics fundamentally and onboarding is selective. Neither is automatically better. The right answer depends on your margin structure, brand control needs and current demand.

Do you only manage Amazon Ads?

No. Advertising is one system among four. Ads only work when the detail page, stock, pricing, Buy Box, fulfilment economics, account health and brand are connected, and we connect and manage the agreed work across the channel.

Can you help a brand launching from zero?

Yes, as a scoped launch. We assess the market and unit economics first, then plan listings, content, stock and advertising around the launch. The scope and fee are agreed in a proposal before work starts.

Can you coach our team instead of running the account?

Yes. The 30, 60 and 90-day programmes diagnose, prioritise and coach your people, who implement. The 90-day programme is the recommended horizon. If you later want us to operate the channel, that is the annual partnership.

What is included in the annual agreement?

The account operations we manage: strategy, advertising, listings and content, brand, inventory planning, Seller Central, account health, economics and reporting, across the agreed markets and SKUs. Larger implementation projects and specialist work are explicitly scoped; fees are a fixed retainer plus a variable component in a private proposal.

What do we discuss in the free call?

Fit, your business context and the best next step: strategic programme, audit or managed operation. It is a diagnosis of fit and broad needs, not an audit or a strategy deliverable.

Tell us what is happening in your Amazon account. We will help identify the most useful next step.

The free 30-minute call is an initial diagnosis of fit and context, not an account audit.