What does an Amazon agency actually do?
A serious Amazon agency connects the four systems behind the channel: strategy and economics, retail readiness and brand, advertising, and operational continuity. In practice that means listing and content work, Buy Box and account health, inventory and FBA planning, sponsored campaigns, reporting, and the pricing and margin decisions that tie them together. Our annual partnership covers exactly that scope, under a written agreement, with fees set in a private proposal.
Should we sell as Seller or as Vendor?
Most brands should start as Seller (3P): you keep control of pricing, inventory and the customer experience, and you pay referral and fulfillment fees. Vendor (1P) means Amazon buys wholesale and controls retail pricing and promotions; it can suit established brands with strong demand, but it changes the economics fundamentally and onboarding is selective. Neither is automatically better. The right answer depends on your margin structure, brand control needs and current demand.
Do you only manage Amazon Ads?
No. Advertising is one system among four. Ads only work when the detail page, stock, pricing, Buy Box, fulfilment economics, account health and brand are connected, and we connect and manage the agreed work across the channel.
Can you help a brand launching from zero?
Yes, as a scoped launch. We assess the market and unit economics first, then plan listings, content, stock and advertising around the launch. The scope and fee are agreed in a proposal before work starts.
Can you coach our team instead of running the account?
Yes. The 30, 60 and 90-day programmes diagnose, prioritise and coach your people, who implement. The 90-day programme is the recommended horizon. If you later want us to operate the channel, that is the annual partnership.
What is included in the annual agreement?
The account operations we manage: strategy, advertising, listings and content, brand, inventory planning, Seller Central, account health, economics and reporting, across the agreed markets and SKUs. Larger implementation projects and specialist work are explicitly scoped; fees are a fixed retainer plus a variable component in a private proposal.
What do we discuss in the free call?
Fit, your business context and the best next step: strategic programme, audit or managed operation. It is a diagnosis of fit and broad needs, not an audit or a strategy deliverable.