Questions.Straight answers.
Answers about the paid working session, mentorship, implementation and our separately paid products. For general enquiries, you can also contact us.
60 minutes · US$400 · Fee deducted from a later TPF project if we work together
Before you book.What people ask most.
Price and starting point
How much does it cost to work with The Profit First?
The paid 60-minute strategic working session is US$400. If you later sign a TPF project, we manually deduct that fee from the project's invoice. Mentorship is US$6,000 for 30 days, US$10,000 for 60 days, or US$12,000 for 90 days. Technical or operational implementation is quoted separately.
How does the process work?
Everything starts with a paid 60-minute working session. We arrive with initial observations, listen to the business context, and work through concrete insights and priorities. It is not a promise of a complete audit in one hour. If there is a fit, a 30, 60 or 90 day programme is agreed separately.
Why is the first session paid?
Because it is working time, not a free discovery call. We prepare initial observations, listen to the context only you can provide, and offer concrete insights, improvement ideas and priorities you can evaluate or apply whether or not you hire us. We do not promise a complete audit or a guaranteed outcome in 60 minutes.
What's the difference between the consultancy and the Academy?
Mentorship is strategic guidance applied to your own business for a defined period. The Academy offers 11 modules and 163 written lessons to study at your own pace at the one-time US$1,980 promotional price, regular US$2,980, with lifetime access. First AI is an optional US$39 monthly subscription. Neither is automatically included in mentorship.
What preparation is required?
Complete the short context form before choosing a time. Share the website, channels, broad commercial ranges and the decision you want to work through. A mandatory data upload is not required. Bring any numbers that help explain the issue.
Does the session obligate me to hire TPF?
No. The session is valuable on its own and does not require a later project. If you do sign a project with TPF, the US$400 session fee is deducted manually from that project's invoice. This is not an automatic refund or payment-platform credit.
Scope and ways of working
What is the difference between The Profit First and an agency?
We are operators and strategic partners, not a conventional paid ads agency. We start with infrastructure, founder goals, the funnel and economic constraints, then connect product-market fit, pricing, margin, catalog and data, stock, supply chain, retention, acquisition and channel mix. Paid media enters at the appropriate stage. Specialist execution is available only through a separate agreed scope.
Can you also implement the strategy?
Yes. We can deliver Amazon setup and launch, Storefronts, listing optimisation, Amazon Ads, full-channel management, conversion-focused Shopify pages and PDPs, email flows, paid campaign management and other defined implementations. Access, responsibilities, deliverables and fees are always set out in a separate proposal. None of this execution is automatically included in mentorship or the annual partnership.
Can my own team implement the recommendations?
Yes. Your team or current providers can execute the strategic plan. Buying implementation from us is optional and never a condition of mentorship.
Engagements and specialist delivery
What are the two strategic engagement paths?
Fixed mentorship runs for 30, 60 or 90 days, with scheduled sessions, direct guidance and client-led implementation. The annual embedded strategic partnership provides continuous direction and close support to the founder, ecommerce manager and team across the whole operation. Annual commercial terms are provided by private proposal. Neither path is an all-inclusive implementation bundle.
Do you execute Amazon work?
Yes. We can separately scope Amazon channel setup and launch, Storefronts, listing optimisation, Amazon Ads and full-channel management. We assess Amazon SKU by SKU and recommend the channel only when the economics support it. This execution is not included automatically in either strategic engagement.
When does paid media enter the work?
After we understand the business infrastructure, goals, funnel, margins and constraints. Meta, Google and TikTok are considered at the appropriate stage of the growth plan, not prescribed as a standalone fix. Campaign management is available through a separate scope and quote.
Fit, evidence and timing
Do you work with businesses that are just starting out?
Our strategic consulting is designed for established ecommerce businesses already investing at least US$10,000 per month in paid media, with operating data and a team able to act. This requirement does not apply to the Academy. Earlier-stage founders can choose the Academy separately at the US$1,980 promotional price, regular US$2,980, for lifetime access.
How long does it take to see results?
It depends on the problem and on how fast your team executes. Results depend on the starting position and the decisions your team implements. We work with you to clarify priorities and review progress throughout the contracted period.
Why don't you show client names or testimonials?
We respect the confidentiality of client relationships and business data. Where we share experience, we avoid identifying information without permission.
Real working time.No sales-call theatre.
The session stands on its own. You receive concrete thinking you can evaluate or apply, with no requirement to hire us. If a project follows, the US$400 fee is deducted manually from its invoice.
60 MINONLINEPAID
Book the working sessionIf you later sign a project with TPF, we deduct the US$400 fee from that project's price through a manual invoice adjustment. No project is required.