We don't hand you more tasks.We help you make the right decisions.
Mentorship across your entire digital business. We diagnose your specific challenge and work with you and your team for 30, 60 or 90 days to solve it within an agreed scope.
We operate our own ecommerce brands in several markets and have built international operations and holdings, with hands-on commercial, financial, sourcing and technology experience. Behind the programs sit two deep operating specialisms: Ecommerce and Marketplaces / Amazon. When it makes sense, our team executes.
A clear starting point and an agreed engagement, shaped by your business rather than a standard production bundle.
30Minutes · free diagnosis
01
Free diagnosis
A free 30-minute diagnosis with the founding team, after six questions. You leave with a read on what's holding you back and the route we recommend. Answer six questions, then pick a time.
02
Optional deeper look
If you want senior eyes on your numbers first: a live strategic review on Google Meet (US$900), or a tailored written audit or study (US$2,000). Neither is required.
03
Guide or operate
A 30, 60 or 90-day program where we guide your team, or an annual partnership where our team operates the agreed work, including full Amazon channel operations.
04
Review together
Scheduled reviews keep decisions, owners and results visible throughout the agreed period.
Everything you could do
→
Your strategic plan
Priorities that move profit
Owned by your team
Scheduled review
Not more tasks. Fewer, better decisions, in the right order.
theprofitfirst.comScroll →
02 / Mentorship
The same team. The same expertise. The mentorship period your business needs.
We start from your goals and the problems we identify to define the work. The longer the mentorship, the more we can deepen the analysis, follow the execution and adjust based on results.
30 / 60 / 90Days of mentorship
Shared by all three: the same mentorship methodology and the same team competencies, applied to your digital business as relevant: ecommerce, Amazon, AI and SaaS, or international growth. We diagnose, set the priorities, guide your team as it implements and review progress with you. Only the duration changes, not the service. There is no required sequence.
30-day mentorship
US$5,000
Focus the work on the business priorities.
We identify the main obstacles, define an action plan and support your team through the first steps. The shorter period means concentrating the work on the priority issues.
Delivered in 4 one-hour sessions across 30 days.
60-day mentorship
On request
More time to implement, evaluate and adjust.
The same strategic approach, with more availability to deepen the analysis, work across several areas of the operation and follow the adjustments as your team implements.
Delivered in 8 one-hour sessions across 60 days.
Tailored scope and investment, presented in your diagnosis session
Most recommended
90-day mentorship
On request
Time to work on the operation in depth.
Allows a broader analysis and several cycles of implementation, testing and improvement. We work with your team to connect the different areas of the business and build an operation better prepared to sell and grow.
Delivered in 12 one-hour sessions across 90 days.
Recommended because it gives more time to implement, observe the results and adjust.
Mentorship 90 guarantee · You'll feel the difference in the first 30 days. If after 90 days you're not selling more, we keep working with you for another 30 days, at no cost.
Tailored scope and investment, presented in your diagnosis session
Your team implements with our guidance; execution by our specialists can be contracted separately. The 60-day mentorship includes First AI; the 90-day mentorship includes First AI and the Academy. Results depend on your starting point and on how the plan is executed.
Amazon
We guide your team, or we operate the channel.
If you want to keep Amazon in-house, a 30, 60 or 90-day program guides your team. If you want our team, which includes former senior Amazon USA personnel, to run the channel, the annual Amazon partnership covers full-channel operations under a written agreement, with fees set in a private proposal after the diagnosis.
A substantial 90-minute paid session on Google Meet. We prepare from the context and account data you share, analyze the account and its economics, and discuss concrete strategic opportunities and prioritized recommendations with you live. It does not include a written report and is different from the audit below. You book it directly in our calendar; after booking we tell you what to share so we can prepare.
Independently commissioned and not a prerequisite for any program or partnership: a market study, website and business analysis, Amazon organic and Ads audit, or a scoped digital-operation audit, tailored to your brief. You receive a written report with findings, priorities and next steps, and a call to present it. Markets, SKUs, channels and complexity are agreed before purchase; it is not a full audit of every part of the operation. Purchased by proposal, not online. If you then sign a 30, 60 or 90-day program or an annual partnership, the full US$2,000 is credited once against it (for partnerships, on fixed monthly retainer invoices until used; variable fees still apply). Terms are set in your written proposal.
An international structure built around your operation. Dubai or the United States.
Corporate structuring, banking, accounting and regulatory compliance, carried out with tax optimisation. We migrate your ecommerce operation to the new structure without interrupting revenue.
01Operation review02Structure design03Incorporation and migration04Ongoing compliance
Dubai UAE
Corporate structuringFree Zone or Mainland, defined by your activity and markets.
Visa and residencyThe whole process handled for you.
BankingPreparation and support for opening the business account.
Accounting and reportingAccounting, reporting and substance, handled by our team.
Common to both destinations
Full migration of your structure.
We migrate your operation to the new international structure: payments, Shopify and ad accounts. And we oversee its tax optimisation and regulatory compliance.
As ecommerce operators, we run the migration without interrupting sales.
Corporate structuringIncorporation of the company in the United States, with the structure suited to your operation.
BankingPreparation and support for opening the business account.
Accounting and reportingAccounting and reporting, handled by our team.
Annual partnership
Strategy and execution. Three ways to partner.
For Shopify and other digital work: our specialists execute and manage the channels and activities defined in your contracted scope, coordinating with your team. A Shopify or digital partnership covers only the channels in its proposal; full Amazon channel operations are a separate annual Amazon partnership. Fees for Shopify and Amazon are presented in a private proposal after the free diagnosis or the 90-minute strategic review. Additional builds are quoted separately.
Annual partnership
Launch
For a new business starting from zero.
We shape the offer, build the store or channel, and run launch acquisition and operations within scope.
We diagnose, prioritize, guide and review your team's work. Your team or existing providers implement the plan within the agreed cadence.
Operational partnership
Under an annual agreement, our team executes and manages the agreed channels and activities, coordinating with your team. Work outside the contracted scope needs a separate approval.
Confidential by default
No client names or testimonials. Trust comes from experience, method and transparency. Tax and legal advice and local execution remain with qualified specialists.
The right fit
Our programmes are selective. The free diagnosis tells us your stage; mentorship fits brands with real operating data and a team able to act.
05 / Your specialists
The people beside you. Operators in your business.
Cátia Sá
Ecommerce & Shopify
Connects brand, offer, store and conversion.
Flávio Aquino
Operations & Tax
Connects margins, financial visibility and operating structure, alongside qualified advisers for tax matters.
João Couceiro
Amazon & Marketplaces
Connects Amazon positioning, advertising, logistics and channel economics.
Yes. It's 30 minutes with the founding team, after six questions. You leave with a read on what's holding you back and the route we recommend. It isn't an account audit: that's what the 90-minute strategic review and the written audit are for.
How is the strategic review different from the audit?
The US$900 strategic review is a live Google Meet working session: we prepare from your context and account data and discuss prioritized recommendations with you, without a written report. The US$2,000 audit or study is a separately commissioned written report with a presentation, scoped before purchase.
Is the program only for ecommerce or Shopify?
No. The 30, 60 and 90-day programs cover the whole digital business: ecommerce and Amazon, SaaS and software products, AI adoption, cross-border growth, digital infrastructure, funnels, payments, operations and acquisition. We agree the specific challenge and expected outcomes at the start; we do not promise that every issue can be fully solved within any horizon.
What does the US$2,000 audit include?
A tailored study or audit with a written report (findings, priorities and next steps) and a presentation call. We agree markets, SKUs, channels and complexity before purchase, so the scope matches the fee. Larger scopes are quoted separately.
How are operating partnerships priced?
Annual contracts for Shopify and Amazon, combining a fixed monthly fee and a success fee. We present the exact terms in a private proposal after the free diagnosis or the 90-minute strategic review. Additional builds are quoted separately.
Can your specialists also implement?
Yes. In an annual operating partnership, our specialists execute and manage the channels and activities set out in its scope. Mentorship programmes do not include execution. Work outside the contracted scope, such as Shopify pages, integrations, email flows, paid campaigns, Amazon setup, listings, Storefronts or Ads, is quoted and approved separately.
Are Academy and First AI included?
The 60-day mentorship includes First AI, and the 90-day mentorship includes First AI and the Academy. For partnerships, it's set out in the proposal. Anyone can buy the Academy or subscribe to First AI separately. First AI on its own is US$39/month with unlimited text.
Ask your store
Be honest. How many of these are yours?
Tap the ones that are true for you.
Your starting point
Let's meet first. Then choose the route.
A free 30-minute diagnosis with the founding team, after six questions. You leave with a read on what's holding you back and the route we recommend.
The free 30-minute call is with a member of the founding team.
Cátia Sá with an audience of foundersCátia Sá presenting on stage at CheckmateFlávio Aquino on stage at Checkmate, talking about channel diversification