The operating system behind scalable ecommerce
Revenue creates motion. Systems turn that motion into a business that can scale without depending on the founder.
8 min readRead article
Knowledge
Perspectives onecommerce decisions.
Our operator-led perspective on margins, acquisition, marketplaces and connected selling decisions. These articles offer ways to examine a problem, not promises of results for your business.
Contribution margin: the number that runs your business
Revenue tells you how busy the business is. Contribution margin tells you whether that activity creates options or consumes cash.
7 min readRead article
Scale paid acquisition without destroying margin
More budget does not fix a weak acquisition system. It exposes it faster.
7 min readRead article
Amazon vs DTC: unit economics side by side
The same product can be a strong business on one channel and a cash trap on another.
8 min readRead article
From insight to a decision
Strategic guidance foryour next priority.
A paid 60-minute strategic working session. We arrive with initial observations, add the context only you can provide, and work through practical insights and priorities. It is not a promise of a complete audit in one hour.
Strategic working session
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Book the working sessionIf you later sign a project with TPF, we deduct the US$400 fee from that project's price through a manual invoice adjustment. No project is required.