For those who are building

It's not time to scale yet. It's time to build the right base.

Not selling yet? There's no better moment: this is when you make the choices that decide whether the brand can handle growth, before you invest in ads.

Our main work is scaling stores that already sell. For where you are, we have programmes built to lay that base, with the same standards we use with stores already at scale, from side-by-side support to day-to-day help.

See my path 30-day Mentorship · US$5,000
30-day Mentorship · US$5,000Academy · US$1,98090-min review · US$900First AI · US$39/month
Sound familiar?

Lots of information. Little order.

Every course says something different.

You collect ad tricks, loose tips and opinions, and none of the pieces fit together.

Ads before margin.

You spend to sell without knowing whether each order leaves money after costs.

Product picked on instinct.

You bet time and stock on a product before evaluating the market it will compete in.

Everything goes through you.

Every decision takes days because there's no standard for deciding faster.

The real problem

It's not a lack of effort. It's the order.

The businesses that scale do the same things as everyone else, but in the right order. It's four stages, in the order problems show up.

You are hereStage 01

Choose the opportunity

Evaluate a market, test a product idea and compare business models before you commit resources.

You are hereStage 02

Build the business

Connect sourcing, brand positioning and the path from product page to checkout.

You are hereStage 03

Grow profitably

Look at acquisition, margin and repeat purchase together, without optimising one metric in isolation.

Stage 04 · with us in mentorship

Scale and lead

Assess expansion into marketplaces and define roles and metrics for the team behind it.

Market before product. Operation before scale.

Why 30 days

The whole base, with the team beside you.

On your own, the base takes time

  • You piece together parts of different courses that don't fit each other.
  • You test by trial and error, with your own money and time.
  • Nobody tells you what comes first, or why.

In the 30-day Mentorship

  • 4 one-hour sessions side by side with our team.
  • We build the foundations and traction with you, in the right order.
  • In 30 days you have every base you need to move forward.
Live, in the room

We don't teach theory. We show how it's run.

We're operators: we build and run our own ecommerce and Amazon businesses. That standard, what we learned by operating, is what we organised in the Academy.

Live course · Checkmate
Your path

Four ways to work with us, from the largest to the smallest investment.

If you're not selling yet, we recommend the 30-day Mentorship: you start from zero with our team beside you. No budget for that right now? The Academy has all the content.

Recommended for where you are
01 · Side-by-side support

30-day Mentorship. Every base, with our team.

The support programme to start from zero, or to bring order to what you already sell. Over 30 days we work side by side with you to build the business's foundations and traction.

  • 4 one-hour sessions · with our team
  • Side by side with you · foundations and traction, in the right order
  • 30 days · to come away with every base in place
US$5,00030 days4 one-hour sessions
Secure payment · then you book your first session

One-time payment in USD. You choose the day and time in Calendly after paying.

Lower-investment alternative
02 · Learn the method

The Profit First Academy. US$1,000 less.

No budget for the mentorship right now? All the content is here: the standard we use to scale, in 11 modules and 163 written lessons, in the order problems show up. At your own pace.

Regular priceUS$2,980
US$1,980
Promotional price · one-time payment
Save US$1,000
−34%off
  • 11 modules, 163 written lessons · from market to leadership
  • Tools to apply · Data Bank, Funnel Economics, Strategist guides and the Market Evaluation Matrix
  • Lifetime updates · come back whenever the store moves up a level
  • 30-min session with a founder · subject to calendar availability
One-time payment · lifetime access
Paid session
03 · Talk to us directly

Strategic review, 90 minutes.

Our time and knowledge are high-level, so the free call is reserved for stores with scaling potential. Think the Academy is a big investment for now, or simply want to talk to us? This is how you get us on your side: 90 minutes where we help with the most basic things as well as the most complex.

Who it's for

AYou're starting out or still selling little, and you really want to talk to us.

BYou're already selling and don't want a mentorship or any programme. You just want one strategy session with us.

  • 90 minutes live · on Google Meet, with our team
  • From basic to complex · bring whatever questions you have, from the first step to operations
  • Leave with priorities · what to tackle first, and why
US$90090 minutespaid when you book
Book and pay the session · US$900
Paid session: payment is taken when you book and confirms your slot.

You choose the day and time in Calendly.

04 · The smallest investment

First AI: an ecommerce director within reach of any SME.

The support of an ecommerce director, every day, for small and medium-sized businesses. First AI is the AI assistant specialised in ecommerce: it asks for the numbers that matter and gives you priorities and next steps in minutes. The decision is still yours.

AI
First AI● online
sample conversation
I have two product ideas. Which one do I start with?
Before choosing: what's the selling price and cost of each, and who already sells this in your market?
US$39/monthunlimited text
≈ US$1.30 per day
Discover First AI
Monthly · no mentorship required
Later · when you scaleOn request

60- and 90-day Mentorships

For when the operation needs longer support from our team. The 60-day one includes First AI for 1 year; the 90-day one includes First AI and the Academy.

Free content on the blogArticles to read at your own pace, written by people who operate.
Straight answers

Before you decide.

Can I talk to you without paying?

The free 30-minute call is for stores that are already at scale. To talk to us now, the 90-minute strategic review costs US$900 and is paid when you book.

I don't have a store yet. Where do I start?

With the 30-day Mentorship, if you want our team beside you: 4 one-hour sessions to build the foundations. If you'd rather invest less, the Academy has all the content, starting with choosing the opportunity: evaluating the market and testing the product idea before you commit resources.

I'm already selling. Is the Academy still for me?

Yes. It's four stages in the order problems show up, from choosing the opportunity to scaling and leading, with lifetime updates so you can come back at every new level.

Does First AI replace a mentorship?

No. It's day-to-day support for thinking through decisions. It doesn't run campaigns or change your accounts, and your team stays responsible for checking and approving.

And when my store grows?

The 60- and 90-day mentorships are on request and designed for stores that already sell and want to scale.

The next step is yours

Build the base now. Scale with us later.

Or the Academy · US$1,980